Peter Salerno Inc.’s 20 Years In Design: ‘Then and Now’ Showroom Photos

Peter Salerno Inc.’s Design Showrooms: Then and Now Photos

In our last two articles celebrating Peter Salerno Inc.‘s 20 years of award-winning custom kitchen, bath and home design, we’ve shown you photos from the very beginning of Peter Salerno’s design journey, as well as a look back at Peter Salerno Inc.’s 2006 Hurricane Katrina home construction to benefit Habitat for Humanity.

We thought it would be fun in this piece to show you the differences between “then and now” in terms of Peter Salerno Inc.’s Wyckoff, New Jersey showrooms. The original Peter Salerno Inc. showroom (opened in 1997) and the current showroom existed on adjacent lots, but they feel worlds apart.

The final outside view of Peter Salerno Inc.'s first 1997 design showroom.
The final outside view of Peter Salerno Inc.’s first 1997 design showroom.

The original Peter Salerno Inc. showroom, founded in 1997 on Goffle Road in Wyckoff, NJ, was a converted two-story home that became the foundation for the most award-winning custom design firm in North America in the 21st century. Above, you can see the humble beginnings of the Peter Salerno Inc. brand…

And below, you can see the design wonderland that is 511 Goffle Road, Wyckoff, New Jersey. Home to Peter Salerno Inc., Stratta the Tile Boutique, and Oberg & Lindqust Appliances, Peter Salerno Inc. is now a one-stop design destination for the discriminating home or business owner.

511 Goffle Road, Wyckoff, NJ: A home design paradise!
The new Peter Salerno Inc. showroom sits adjacent to the old showroom’s location.

Peter Salerno is the son of Rosolino Salerno (“Maestro Rosolino”), an expert woodworker and cabinetry designer whose trade was honed in Sicily. From the beginning of his career, Peter took pride in plying his own skills after those of his father, and can be seen hand-carving a wooden eagle feature outside his original design showroom in 1997 (see below).

Peter Salerno hard at work in 1997 carving an eagle.
Peter Salerno hard at work in 1997 carving an eagle.

Today, Peter’s design expertise has led him to partner with some the world’s foremost brands in design, including Miele (whose transitional kitchen design feature was designed by Peter Salerno Inc. for his showroom, seen below), La Cornue, Rangecraft, Sub-Zero, Wolf, EDGES Custom Cutlery, Purcell-Murray and TopBrewer.

Peter and his family in the Peter Salerno Inc. showroom in Wyckoff. (Photo: Andrew Bisdale)
Peter and his family in the Peter Salerno Inc. showroom in Wyckoff. (Photo: Andrew Bisdale)

While the original Peter Salerno Inc. showroom had its charm, the current Peter Salerno Inc. design showroom at 511 Goffle Road in Wyckoff, New Jersey, is a destination for lovers of world-class design, and a winner of the KBIS Most Innovative Showroom award.

Take a look for yourself at one of the design vignettes in Peter’s original showroom (first picture below) in 1997, followed by the current, awe-inspiring La Cornue master kitchen design in today’s showroom.

We love these photos, as a testament to Peter Salerno’s growth as a designer – but also for their similarities in custom design, small unique touches, and master woodworking craftsmanship that have been hallmarks of Peter Salerno Inc. design since 1997.

The original front display kitchen in Peter Salerno Inc.'s first design showroom!
The original front display kitchen in Peter Salerno Inc.’s first design showroom!
A peek inside Peter Salerno Inc.'s 2015 Most Innovative Showroom.
A peek inside Peter Salerno Inc.’s 2015 Most Innovative Showroom.

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