Listen to Peter Salerno on CBS Radio’s Small Business Report
Peter Salerno (of Peter Salerno Inc.) recently appeared on CBS Radio as part of WCBS 880’s “Small Business Report with Joe Connelly” as an expert on small business growth.
Among the topics Peter discussed were Exclusive Designs, Premium-Priced Products, and How to Grow with a Large Partner.
As the owner and founder of Peter Salerno Inc., the most award-winning custom kitchen and bath design company of the 21st century, Peter Salerno understands how to balance growth with greatness, and sales with client satisfaction.
Peter gave small business owners (especially in the interior and home design sector) great advice regarding several key topics. Here are some highlights:
On premium pricing:
“You have so many people that are middle-of-the-road and a client can’t distinguish one from another,” Peter said to Joe Connelly. “Once you put yourself at another level, they see the difference, they appreciate the difference – and if it is in their budget, that’s the way they want to go.”
On providing exclusive designs through new vendors:
“One way [Peter] finds new vendors is by going to the small trade shows, because the new vendors can’t afford the big shows,” explains Joe Connelly.
Creativity and personalization are key factors in Peter’s design process. He feels the client should play an instrumental role in the creative process by sharing ideas to help realize their own unique design. With a dedication to artistic authenticity, Peter hand draws all renderings based on client need as well as careful period research.
Peter has been recognized with an unprecedented 35 national design awards (through June 2017), making him the most award-winning custom kitchen and bath designer in North America. This figure includes 23 national awards from the National Kitchen and Bath Association within the past 10 years.
His designs have been published in numerous magazines including Design New Jersey, 201 Magazine, New Jersey Home and Style, Luxury Living, The Robb Report, Woman’s Day, New York Spaces, Millionaire Magazine, 201 Magazine, K+BB, Profiles, Aspire and Kitchen & Bath Design News as well as other numerous trade publications.
For more information about Peter and his company, visit the official Peter Salerno Inc. website.