Classic Blue | The Dependable PANTONE 2020 Color of the Year

Classic Blue | The Dependable PANTONE 2020 Color of the Year

It’s like designing with your favorite old pair of blue jeans: comfortable and reliable. The cool, denim backbone of 2020’s color design palette has been named, & with it comes a world of possibilities.

We’re talking about Classic Blue (PANTONE 19-4052), the official 2020 PANTONE Color of the Year. A truly foundational color, Classic Blue signals a return to security. Comfort. Peace. It’s a shade you know instantly, one that makes you feel good.

PANTONE 2020 Color of the Year Classic Blue

Classic Blue’s not here to set the world on fire. And that’s okay. It doesn’t set out to do so – quite the contrary, the PANTONE 2020 Color of the Year is trying to promote cool, calm waters. Unlike recent Color of the Year selections Living Coral (2019) & Ultra Violet (2018), this blue hue won’t dominate the conversation. It’s about stability.

The design benefits of a backbone as sturdy as Classic Blue are large. PANTONE is already suggesting color palettes for designing with Classic Blue which are varied and inspiring. It’s a reassurance that a steady base tone can still create audacious, bold color design options. Palettes like Snorkel and Exotic Tastes are proving how bright & diverse designers can be using Classic Blue as a base of reference.

PANTONE 2020 Color of the Year Classic Blue Snorkel Palette
PANTONE 2020 Color of the Year Classic Blue Snorkel Palette
PANTONE 2020 Color of the Year Classic Blue Exotic Tastes Palette
PANTONE 2020 Color of the Year Classic Blue Exotic Tastes Palette

From the official PANTONE website, a quote from the PANTONE Color Institute regarding the 2020 Color of the Year:

Imprinted in our psyches as a restful color, PANTONE 19-4052 Classic Blue brings a sense of peace and tranquility to the human spirit, offering refuge. Aiding concentration and bringing laser like clarity, PANTONE 19-4052 Classic Blue re-centers our thoughts. A reflective blue tone, Classic Blue fosters resilience.

What do YOU think about Classic Blue’s selection as PANTONE 2020 Color of the Year? Leave us a comment below & let’s interact!

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