Classic Blue | The Dependable PANTONE 2020 Color of the Year
It’s like designing with your favorite old pair of blue jeans: comfortable and reliable. The cool, denim backbone of 2020’s color design palette has been named, & with it comes a world of possibilities.
We’re talking about Classic Blue (PANTONE 19-4052), the official 2020 PANTONE Color of the Year. A truly foundational color, Classic Blue signals a return to security. Comfort. Peace. It’s a shade you know instantly, one that makes you feel good.
Classic Blue’s not here to set the world on fire. And that’s okay. It doesn’t set out to do so – quite the contrary, the PANTONE 2020 Color of the Year is trying to promote cool, calm waters. Unlike recent Color of the Year selections Living Coral (2019) & Ultra Violet (2018), this blue hue won’t dominate the conversation. It’s about stability.
The design benefits of a backbone as sturdy as Classic Blue are large. PANTONE is already suggesting color palettes for designing with Classic Blue which are varied and inspiring. It’s a reassurance that a steady base tone can still create audacious, bold color design options. Palettes like Snorkel and Exotic Tastes are proving how bright & diverse designers can be using Classic Blue as a base of reference.
From the official PANTONE website, a quote from the PANTONE Color Institute regarding the 2020 Color of the Year:
Imprinted in our psyches as a restful color, PANTONE 19-4052 Classic Blue brings a sense of peace and tranquility to the human spirit, offering refuge. Aiding concentration and bringing laser like clarity, PANTONE 19-4052 Classic Blue re-centers our thoughts. A reflective blue tone, Classic Blue fosters resilience.
What do YOU think about Classic Blue’s selection as PANTONE 2020 Color of the Year? Leave us a comment below & let’s interact!