Celebrate National Parents’ Day With Us July 23rd

Celebrate National Parents’ Day With Us July 23rd

July 23rd is National Parents’ Day, and that’s starting to mean more and more in our office as the years go by.

After all, there are now FOUR generations of Salernos involved in the life of our parent company, Peter Salerno Inc. – the most award-winning North American kitchen and bath design firm of this century.

Peter, Ross, and Anthony Salerno in a custom Peter Salerno kitchen. (Credit Peter Rymwid)
Peter, Rosolino, and Anthony Salerno in a custom Peter Salerno kitchen. (Credit Peter Rymwid)

It all started with the “Maestro” himself, Rosolino Salerno (Peter’s father). Rosolino worked tirelessly to become a master cabinetmaker and craftsman in Sicily before coming to the United States to start his family. Rosolino’s son Peter grew up in his father’s workshop and soon developed a love for woodwork, fine craftsmanship and world-class design.

After Peter Salerno’s tour of duty as an ensign in the United States Navy, he came home to begin a design career of his own – and did he ever.

(L to R) Anthony, Gabrielle, Tracy and Peter Salerno in the Peter Salerno Inc. showroom.(Photo: Andrew Bisdale)
(L to R) Anthony, Gabrielle, Tracy and Peter Salerno in the Peter Salerno Inc. showroom.(Photo: Andrew Bisdale)

Since 2002, no custom kitchen and bath design firm has been more awarded or lauded than Peter Salerno Inc. Peter and his wife Tracy have created a legacy of kitchen and bath design that has made Peter’s father proud. All the while, Rosolino has kept a watchful, expert eye over his son’s business, and his knowledge and expertise has been invaluable to Peter’s business.

To the delight of Peter and the Peter Salerno Inc. family, both of his children (Anthony and Gabrielle) became part of the family business, as a third generation of Salernos entered the custom kitchen and bath design industry.

Gabrielle has become an invaluable part of the daily business at Peter Salerno Inc., managing clients, orders, and presenting a warm, friendly face to everyone who enters their showroom. Anthony has become a craftsman and knife designer (EDGES custom cutlery), and was recently named to the prestigious NKBA 25 Under 25 list.

Jesse Caren Salerno christening, photos courtesy of Peter Salerno Inc., 2016.
Jesse Caren Salerno christening, photos courtesy of Peter Salerno Inc., 2016.

In a continuation of family blessings, both Anthony and Gabrielle have welcomed baby girls into the family! Anthony and his wife Eve brought Jesse Caren Salerno into the world, and Jesse was soon followed by Brielle Nova Mayer, daughter of Gabrielle and her husband Brian Mayer.

Professional success is wonderful, but nothing will ever be more important than the bonds, traditions and love of family. Peter Salerno is overjoyed to be surrounded by family in both his personal and professional lives, and takes special pride in this year’s Parents’ Day – as it is an opportunity to celebrate his parents, his children, his wife, and his two grandchildren.

Tracy and Peter Salerno welcome their 2nd granddaughter Brielle!
Tracy and Peter Salerno welcome their 2nd granddaughter Brielle!

To you and your family from ours, please enjoy a safe and fulfilling Parents’ Day 2017!

Epicurious Scores Again With Thai Green Bean Summer Salad Recipe

Epicurious Scores Again With Thai Green Bean Summer Salad Recipe

Epicurious, you have to stop this. We’re starting to develop real feelings for you.

Okay, maybe we’re exaggerating a little bit. But Epicurious has long been our favorite recipe blog here at Design Your Lifestyle, and no matter what our trending tastes happen to be, their staff seems to have the right recipe for us.

This time, it’s a summer take on a classic Thai salad that left us scrambling for seconds – and thirds… and fourths…

Give your green beans a kick in this awesome Epicurious recipe for Thai Green Bean Salad!
Give your green beans a kick in this awesome Epicurious recipe for Thai Green Bean Salad!

After a long 4th of July weekend of delicious burgers, ribs, hot dogs and more, we were feeling a bit overstuffed on meat dishes. But no matter how hard we tried, it was difficult to find a vegetable or salad dish that left us feeling completely satisfied.

Enter Epicurious’ Thai Green Bean Salad for Summer. This grilled green bean salad isn’t your usual “light fare” that leaves your stomach growling. Add in marinated tofu, in-season avocados and a zesty homemade papaya-salad dressing with lime and jalapenos, and you have a real winner and crowd pleaser.

We love the texture contracts between the grilled green beans and the tangy citrus of the dressing, and the tofu is surprisingly more than filling – especially when paired with the avocados!

If you’re a fan of Thai dishes and love taking adventures with your home meals, then this is a great recipe for you. All credit to Katherine Sacks at Epicurious for this tremendously inventive take on summer salad and Thai food.

For the full recipe for Epicurious’ Grilled Thai Green Bean Salad for Summer by Katherine Sacks, please click the article.

 

How to Afford Luxury Home Design: Part 1

How to Afford Luxury Home Design: Part 1

“Luxury” and “affordable” are 2 words that seem like polar opposites. This is especially the case when it comes to high-end home design, specifically custom kitchen design and custom bath design.

The world of luxury home design seems like a far-off fantasy to most people. (The author of this article is definitely guilty of perusing Pinterest for high-end home design photos and letting out a wistful sigh or two.) Whether your taste is gorgeous French ovens and ranges, state-of-the-art bath fixtures, custom tile work or unique accessories, luxury home design – and its price tag – appears to be a bit out of reach.

But luxury home design style can be attainable – and affordable.

Peter Salerno Inc. kitchen design, 2017 design trends

World-renowned design firms like the award-winning Peter Salerno Inc. are committing to make design fantasies into realities for a more reasonable cost than ever before.

(Before we dive into the topic further, we should be clear – it takes a respected design firm with years of networking, experience and success to deliver this level of luxury at an achievable price. Without the proper connections and a finely-tuned approach, it’s hard to streamline the design and delivery process of such high-quality materials on a competitive budget.)

The finest custom kitchen and bath design companies in the world are trending towards “affordable luxury” – the idea that high-end design shouldn’t always be reserved for high-end budgets. For Peter Salerno Inc., that idea takes shape in the form of the revamped Transitions™ collection.

Peter Salerno Inc. award winning transitional bath design, 2015. [Photo: Peter Rymwid]

Peter Salerno Inc. is the most award-winning North American custom kitchen and bath design firm of the last 15 years, with awards from prestigious organizations like the NKBA, KBIS, Sub-Zero, Wolf, and Signature Kitchens & Baths. Their tagline, “It’s all about the extraordinary”, now applies to more budgets and households than ever before.

A quote from the official Peter Salerno Inc. website:

For those that appreciate quality, craftsmanship, and design but don’t require a Rolls Royce; Transitions is the only choice. We bring our award-winning design expertise to your space accompanied by quality cabinetry with a wide variety of door styles, finishes, and moldings.

At a price-point 20%-45% less than our Tesoro line, this is the perfect option for builders and homeowners looking to furnish a home with something extraordinary while staying in budget.

The thing we love about the concept of “affordable luxury” is that the term is flexible. As we’ve discussed in previous articles, today’s best design trends are all about personalization, and that includes the design budget. After all, the term “affordable” is relative to each client. For Peter Salerno Inc., “affordable luxury” is as simple (and refreshing) as always providing the highest quality work, craftsmanship, design, materials and delivery for the client’s budget.

In the coming weeks, we’ll be talking more about affordable luxury in custom home design, and the best ways for you and your professional design firm to create the luxurious home space of your dreams without breaking the bank. Stay tuned!

 

Modern Style Ideas For Your Design Website + Blog

Modern Style Ideas For Your Design Website + Blog

Your website’s sense of style MUST match your own style standards. It’s paramount in the modern age of branding and web design that your personal or business website (or blog) is as well-designed and constructed as you and your business are.

Many designers, businesses and those with personal brands make the mistake of thinking their social media is the most important impression they can make in online marketing. This isn’t true. After all, there’s only so much you can do to differentiate your Facebook or Twitter from everyone else’s. Even your Instagram account isn’t that unique; past your own crop of photo and video media, the layout will never set you apart.

The modern website update for Peter Salerno Inc, July 2017. PeterSalernoInc.com.
The modern website update for Peter Salerno Inc, July 2017. PeterSalernoInc.com.

You have to assume EVERY potential client will eventually find and judge your website on its appearance. Web design is crucial. But high-end web design is also expensive. For small businesses and personal brands, hiring an expensive web designer or development team is simply not a financially feasible option.

So what can you do to make your brand stand out and make your website beautiful? We recently visited the refurbished Peter Salerno Inc. website to look for clues. Peter Salerno and his team handle their web design in house, and have created a sleek, user-friendly site that mirrors the world-class quality of their custom kitchen and bath design.

Here are a few tips and trends we discovered that can help you update your web design and website’s style for your clients, without breaking the bank.

From PeterSalernoInc.com - the Transitions page. Clean, simple and effective.
From PeterSalernoInc.com – the Transitions page. Clean, simple and effective.

Modern Web Design Tips: Summer 2017

1. De-clutter your home page.

90% of website visitors decide whether or not they like your brand in the first five seconds of visiting your site. It doesn’t matter how amazing you are, or how revolutionary your product may be. A clutter-filled home page makes you and your brand look disorganized.

Don’t throw too much information at your viewers at once. Let them discover your brand at their leisure, page by page. A clean landing page with a few eye-catching designs or photos and a simple navigation menu is plenty for your visitors to take in at first glance. If you give them just enough, they’ll want to see more. If you give them too much, they will leave before finding out anything.

2. Turn your menu into a portfolio.

You may notice the term “UX Design” floating around, and not know quite what it is. Let’s take the mystery out of it. UX Design simply means “user experience design”, and it’s THE most important thing you can take into consideration when designing a website. Don’t focus on trendy effects, tricks or flashy content. Just focus on creating the simplest, most engaging user experience possible.

A great way to implement UX design is to turn your menu into a portfolio. On your homepage, give each of your core menu categories a corresponding photo or image (much like Peter Salerno Inc. does on its homepage). This allows you to give your visitors a visual representation of everything your site (and your brand) has to offer, with a simple text label attached to each.

Peter Salerno’s site does this to perfection. You can look at his homepage for 5 seconds and know exactly what his custom kitchen and bath design lines look like, what products he offers, and where to go for more information.

3. Choose two simple “main” colors, and stick to them.

The most essential piece of advice when it comes to color is simple – please don’t go nuts with text colors. If you have a dark background, use a simple white or light gray. If you have a light background, use a dark gray or black. Using funky colors for your text copy content is incredibly passe and frankly, looks unprofessional.

Base your website’s overall color scheme off two main colors – the color of your background, and the color of your text. Make those two colors firm, unchanging elements of your design across all pages, menus and other design elements. Use a third color for highlighted effects (media borders, links, etc.) if you’d like. But much like home design in 2017, less is often more when it comes to color.

4. Auto-play videos or music are an annoyance.

Unless you’re a band or musician (and even then!), music should never auto-play when you visit a website. What if you’re browsing a website at work, or late at night with family in the house? The last thing you want is to scramble for your speakers when music comes blaring out at you.

The same goes for lightbox pop-up introduction videos. Clients want to see simple, clean design and layout when they first visit your page; an auto-play video only clutters their initial concept of your brand and is generally clicked out of within the first 3 seconds – and often, your website disappears with it.

NKBA Profiles In Excellence Features Peter Salerno, CMKBD

Designer Peter Salerno Featured By NKBA Profiles in Excellence

“Peter Salerno knows what it takes to be an award-winning designer. With 22 NKBA Design Competition awards in multiple categories over a span 14 years, including best overall kitchen in 2008 and 2012, he also knows the impact winning the award can have on your career.”

That is the opening of a wonderful piece about Peter Salerno, CMKBD – owner of Peter Salerno Inc. (our parent company). In the latest ‘Profiles in Excellence’ article on the NKBA Connect blog, Peter Salerno and the NKBA celebrate the joint benefits their business relationship has created.

Peter Salerno with the KBIS Innovative Showroom Award - 1st Place, Independent Small Showroom.
Peter Salerno with the KBIS Innovative Showroom Award – 1st Place, Independent Small Showroom.

“I’ve found one of the best ways to build your business is to be recognized as an award winning designer,” says Salerno. “The NKBA Design Competition challenges you to be your best and puts your career on the fast track.”

Peter Salerno Inc. is the most award-winning custom kitchen and bath design firm of the 21st century. Many of those design awards were presented by the NKBA and their KBIS conventions. The publicity garnered from these prestigious awards, coupled by the name power and recognition of the NKBA, has led to a great deal of business for Peter and his firm.

The 2012 NKBA Kitchen of the Year, featured in Peter Salerno's online design portfolio.
The 2012 NKBA Kitchen of the Year, featured in Peter Salerno’s online design portfolio.

“Being an NKBA Design Competition winner has given me and my business increased exposure and credibility,“ says Salerno in the article.

That exposure has allowed Peter Salerno Inc. to be an annual fixture at KBIS, a featured designer with HGTV, and to install kitchen and bath designs on three continents in multiple countries.

A great step that Peter took was obtaining his NKBA Certification, which you can read more about here.

Read the full article at the NKBA Connect blog.

 

Welcome Baby Brielle to Our Design Family!

First Photos of Beautiful Baby Girl Brielle

Last week, our design family got a bit bigger!

Welcome baby Brielle Nova Mayer to the Peter Salerno Inc. family!
Welcome baby Brielle Nova Mayer to the Peter Salerno Inc. family!

Peter Salerno Inc. (our parent company) is an award-winning custom kitchen and bath design company, proud to span three generations of the Salerno family. On June 29, 2017, the newest member of the fourth generation came into the world.

Peter and Tracy Salerno’s daughter Gabrielle and her husband Brian welcomed baby Brielle Nova Mayer to the family at 1:09 a.m. on June 29th. Brielle was 18.5 inches long and weighed 6 pounds, 5 ounces. Gabrielle’s labor reportedly took less than an hour, so we know that Brielle was incredibly anxious to be a part of the world!

Proud parents Brian and Gabrielle Mayer with baby Brielle.
Proud parents Brian and Gabrielle Mayer with baby Brielle.

(To those moms who went through terribly long labor – please don’t be mad!)

Brian and Gabrielle Mayer are first-time parents who are overjoyed with Brielle’s arrival. This marks the second granddaughter for Peter and Tracy Salerno; the beautiful Jesse Caren Salerno was born to Anthony and Eve Salerno just under 2 years ago.

Baby Brielle is healthy and resting at home with her mommy and daddy, and early pictures highlight her big smile.

We couldn’t be happier with our early July 4th “present” here at Design Your Lifestyle, and are proud to share the first pictures of the newest baby girl to our extended family!

Tracy and Peter Salerno welcome their 2nd granddaughter Brielle!
Tracy and Peter Salerno welcome their 2nd granddaughter Brielle!
Welcome baby Brielle Nova Mayer to the Peter Salerno Inc. family!
Welcome baby Brielle Nova Mayer to the Peter Salerno Inc. family!

Beautiful Independence Day Beach Home Photos

Gorgeous 4th of July Summer Home Design Photos

From all of us at Design Your Lifestyle (and our parent company Peter Salerno Inc.) to all of you, we wish you a happy, safe, and memorable 4th of July weekend! Whether you can get away to the beach or shore for July 4th or not, Peter Salerno proudly brings the “beach house” life to you with these photos of his award-winning beach house design on the Jersey Shore.

Sal Beach House Spread Over Counter Kitchen

Sal Beach House Spread Fireplace Angle 2

Sal Beach House Spread Fireplace Angle 1

Sal Beach House Spread Behind Counter Kitchen

Sal Beach House Spread Bath