Watch Custom Luxury Cabinets Be Made | The Creative Process on Video
Do you have 90 seconds? Then you have the time to watch a master craftsman and his team create luxury custom cabinetry!
In this exclusive video from Peter Salerno Inc. (the most award-winning custom kitchen and bath design firm of the 21st century), you’re taken from inception to creation of world-class custom cabinetry by Peter Salerno, CMKBD. A lifelong lover of design, Peter blends old-world craftsmanship and attention to detail with modern technology, design approach and materials.
“I started in the cabinet business when I was 9 years old,” Peter states at the start of this video. While the claim seems audacious, it’s true – Peter grew up in the workshop of his father, Rosolino Salerno. Rosolino spent his career between Sicily and the United States as an expert cabinet-maker, and the love of cabinetry and design was fused to Peter’s being at an early age. To this day, Peter Salerno’s custom line of cabinetry is called Maestro Rosolino, or “Master Rosolino”, in loving tribute to his father.
“Craftsmanship is really the key,” Peter explains as you’re guided through a visual tour of his workshop in Wyckoff, New Jersey. “But you also have to make sure you have the technology. You want to make sure you have equipment that is precise.”
The delicate balance between craftsmanship and technology is on full display in this video. While 3-D modeling and modern rendering of the initial designs are carefully constructed on computers and sculpted by precision machinery, each piece of cabinetry is molded and finished by hand.
This level of personal and technological balance is necessary in today’s highly-demanding custom cabinetry market, where expectations are high for unique, artisanal work from reputable design firms. The home kitchen has become a place to showcase personalized luxury, the ability to showcase one’s personal life through the presentation of his or her kitchen design.
“These cabinets, these pieces of furniture… are now becoming art forms,” Peter continues. “And these kitchens are becoming art forms.”
We certainly hope you enjoy this short-yet-insightful look into the work space of one of North America’s premier kitchen and bath designers. What is your takeaway from this custom cabinetry design video from Peter Salerno Inc.? We’d love to hear it in the comments below!