Among the topics Peter discussed were Exclusive Designs, Premium-Priced Products, and How to Grow with a Large Partner.
As the owner and founder of Peter Salerno Inc., the most award-winning custom kitchen and bath design company of the 21st century, Peter Salerno understands how to balance growth with greatness, and sales with client satisfaction.
Peter gave small business owners (especially in the interior and home design sector) great advice regarding several key topics. Here are some highlights:
On premium pricing:
“You have so many people that are middle-of-the-road and a client can’t distinguish one from another,” Peter said to Joe Connelly. “Once you put yourself at another level, they see the difference, they appreciate the difference – and if it is in their budget, that’s the way they want to go.”
On providing exclusive designs through new vendors:
“One way [Peter] finds new vendors is by going to the small trade shows, because the new vendors can’t afford the big shows,” explains Joe Connelly.
Creativity and personalization are key factors in Peter’s design process. He feels the client should play an instrumental role in the creative process by sharing ideas to help realize their own unique design. With a dedication to artistic authenticity, Peter hand draws all renderings based on client need as well as careful period research.
Peter has been recognized with an unprecedented 35 national design awards (through June 2017), making him the most award-winning custom kitchen and bath designer in North America. This figure includes 23 national awards from the National Kitchen and Bath Association within the past 10 years.
His designs have been published in numerous magazines including Design New Jersey, 201 Magazine, New Jersey Home and Style, Luxury Living, The Robb Report, Woman’s Day, New York Spaces, Millionaire Magazine, 201 Magazine, K+BB, Profiles, Aspire and Kitchen & Bath Design News as well as other numerous trade publications.
Shop Bergen County, NJ on Small Business Saturday 2016!
Avoid the madness of Black Friday this year – there are amazing deals and incredible products available to you right in your backyard!
Saturday, November 26, 2016 is Small Business Saturday – the day when brick-and-mortar local businesses encourage you to get out and shop in your area’s finest small businesses. Lest you think that Small Business Saturday is a “small fry event”, think again! 2016 marks the 7th annual Small Business Saturday, and is observed nationwide by the great small businesses that make America strong!
Design Your Lifestyle is based in northern New Jersey, one of America’s true hotbeds of thriving small business. While many associate our area with malls and large commerce centers, northern New Jersey’s backbone is truly its small businesses.
We love Bergen County, New Jersey’s gorgeous main street and downtown shopping areas, which offer fantastic Small Business Saturday escapes from overcrowded malls and “big business” storefronts. From Wyckoff to Westwood, Ridgewood to hidden gems along Routes 4 and 17, Bergen County offers a plethora of amazing shopping options this Small Business Saturday!
Here are a few of our personal favorite “hidden gems” for you to check out on November 26th, as Small Business Saturday returns to Bergen County!
Small Business Saturday: Bergen County, NJ Shopping
Anchored by a showroom that 201 Magazine called “a wonderland under one roof”, this 3-shop design storefront is a must-visit for anyone considering a new home, home remodel, or update to their custom kitchen or bath design. Located just off Routes 208 and 4 in Wyckoff, NJ, the Peter Salerno Inc. Home Design Shops are an all-in-one center for home design enthusiasts.
The journey begins at Peter Salerno Inc., winner of the most national design awards since 2002. Peter and his team specialize in custom kitchen and bath design, ranging from classic to contemporary, traditional to transitional. The gorgeous showroom (winner of KBIS’ Most Innovative Showroom award) features kitchen, bath and bar designs. Peter Salerno Inc. also specializes in lounges, wine cellars, and “man caves” for the most discerning of customers.
Adjacent to Peter Salerno Inc.’s showroom are Stratta, the Tile Boutique and Oberg & Lindquist. Stratta is a jaw-dropping center for amazing artisan tile, ranging from fine marble to quirky art pieces to the latest in “green” tile (cork, faux wood, etc.). Oberg & Lindquist is a one-stop small business destination for home appliances, including some of the finest names in the industry – Wolf, Sub-Zero, Miele and more.
A fine escape from the big business bath companies, B. Witching Bath Co. is a great find in the heart of downtown Ridgewood. From soaps to lotions, oils to soaks, the product assortment at B. Witching is alluring and high-quality.
Stemming from a 40-year family tradition of fine handmade bath products, B. Witching Bath Co.’s products “are uniquely formulated with the finest therapeutic botanicals, wholesome ingredients, essential oils and minimal preservatives”. Each batch of their products are crafted to high standards on an individual basis.
For the guys out there who often find themselves at a loss in big bath care stores, fear not! We love B. Witching’s efforts to invite men into their store with fine products designed “for him” as well.
A walk through the charming downtown center of Westwood brings you to Serene, a quaint spa and boutique with a natural vibe. The name “Serene” is indicative of the feeling you get upon entering the storefront, as customers find its atmosphere relaxing and peaceful.
Serene offers a wide array of products, from clothing to skin care. Need a break from the stressful rush of holiday shopping? Serene also offers a litany of fairly priced health options – from massage to waxing, Reiki massage to skin care.
The Serene boutique also offers the added bonus of some very unique jewelry options! If you’re a lover of baubles and bangles, bracelets and necklaces, then make sure you stop by for a fine small business option for your jewelry needs.
4. Caffe Anello and Sogno Coffee (425-429 Broadway, Westwood, NJ)
Of course, all this Small Business Saturday shopping is bound to make you hungry! Our favorite local haunt for a unique bite to eat and a world-class cup of coffee is Sogno Coffee – conveniently, just a short walk away from Serene Spa & Boutique in the heart of Westwood.
You’ll visit Sogno Coffee for its magnificent coffee and beverage selection, including espresso, macchiato, cappuccino and some fantastic hot chocolates. You’ll stay for their assortment of freshly made crepes, available in both Sweet and Savory options. We highly recommend the simple delight of the Fourth Avenue, a handmade crepe made fresh and served with lemon juice, honey, sugar and butter.
If you need a little more nourishment, the double storefront also features Caffe Anello, a tremendous sit-down restaurant you’ll visit over and over again!