Pantone During A Pandemic | A Natural Palette
It’s hard to feel that ‘creative spark’ during “shelter in place” sometimes. For artists and designers, social distancing often means feeling a disconnect from the collaborators and teammates with whom we love to work. It’s important that we find new ways to ignite our inspiration, and new approaches to the creative process.
Color has always been a motivating factor and constant source of energy in our creative process. Thanks to Pantone, color now has ‘a language’ – a worldwide color matching system that allows you to seamlessly transition between graphic, textile, online and home design. Need that exact shade of blue to translate from your screen to your kitchen design? Pantone has you covered.
We love turning to Pantone (especially during this pandemic) to keep us connected to creative energy, trending colors and artistic design inspiration.
In the “Pantone During A Pandemic” series, we will highlight some of Pantone’s color trend report selections and group them into categories. From optimistic to calming, bold to reliable, we hope these Pantone color collections will help you reconnect with your muse and “flex that creative muscle”!
Pantone Color Trends | A Natural Palette for 2020
We can’t all get out and enjoy nature during this pandemic, so the next best thing for many of us is to design with nature in mind. Natural tones and earth tones help reconnect with the world around us, and provide solace and the warmth of familiarity during difficult times. From soft floral colors to dark leafy greens, the browns of stone and bark to the colors of the sky, here are 5 of our favorite colors from Pantone’s 2020 color trend reports collected into one natural palette.
Sunlight
Pantone 13-0822
Collection: Pantone New York Spring 2020
Warm and inviting, Sunlight provides a versatile design color to begin our natural palette for 2020. Will you use it as a cheery, friendly yellow, or a brighter-than-usual neutral? Either way, the Pantone color Sunlight provides an instant sensation of relaxation and comfort.
Chive
Pantone 19-0323
Collection: Pantone New York Spring 2020
In nature, chives are dense in nutrients that promote bone heath and good sleep. In this Pantone color palette, Chive is packed with natural lush green. Described by Pantone’s Laurie Pressman as having “savory” and “restorative” qualities, Chive is a winning design color.
Sandstone
Pantone 16-1328
Collection: Pantone New York Autumn 2020
Sandstone rests at the core of this natural color palette, providing sturdy earth-toned balance. Whether it rests in wood tones, colored stone, or rustic design elements, Sandstone is a “backbone” shade that remains warm enough to not be dull.
Blossom
Pantone 14-1513
Collection: Pantone London Spring 2020
As in nature, a floral color doesn’t need to be overbearing to stand out. Blossom is a soft pink Pantone shade that provides just enough “pop” to pull this collection into focus. Fresh and fragrant, Blossom brings an understated charm and youthful energy to this design palette.
Jet Stream
Pantone 11-0605
Collection: Pantone London Autumn 2020 (Classics)
“[A]n off-white suggestive of our affinity for raw and recycled” is how Pantone’s Laurie Pressman describes Jet Stream. An off-white that reminds us of recycled paper, Jet Stream is a casual neutral that can be used in place of pure white to bring some intrigue to the “in-between spaces” of your color design.
Design Your Lifestyle. 